Sales and Marketing

These are two separate and distinct areas of the business, and require a good understanding of the local market place that the business is operating in. Large budgets can be used up quickly providing little or no return if not managed carefully. The following areas can be reviewed:

  • Full annual sales and marketing plan
  • Review of local advertising
  • Carry out a competitor analysis SWOT
  • Evaluate current local corporate contracts
  • Review of current and lapsed users
  • Review activity with main booking agents
  • Review activity with major web sites
  • On-the-road sales presence
  • High impact literature
  • Public relations activity
  • Brochure collateral in use
  • Online and direct marketing

Our Leisure Marketing Activities include:

  • Regular E-Shots to own hotel database and the large Focus email list
  • E- Media Campaigns via Third Parties such as Travelzoo, Deal checker, Hotelshop
  • National Media Campaigns – examples of recent campaigns are M & S magazine, Prima Magazine, Daily Mail, My Times Plus, Daily Telegraph, Daily Express
  • Third Party Internet Sites – Seasonal campaigns on major UK sites

    Activities within the Groups and Tours market include:

    • Regular E Shots with gaps and Offers to our Groups Operators Database
    • Attendance at Trade Exhibitions including World Travel Market, Best Of British and Ireland, Group Leisure Show
    • Active Membership of Coach Tourism Council (CTC) and Group Tour organisers Association (GTOA)
    • Introducing highly targeted ‘Group Brief’ system for your group requirements

      Corporate Sales Activity with major National Accounts:

      • RFP negotiation and online completion
      • National Corporate Account management
      • Agency Sales
      • Active Membership and attendance of Hotel Bookings Agents Association (HBAA) meetings
      • Attendance at Corporate and Meetings Exhibitions including Confex
      • Introducing an Online Sales Planner for your sales team to utilise

      Working with Focus gives you the ability to tap into a Sales & Marketing process that is already delivering business to hotels and which is able to work with larger partners and deliver better business opportunities than would be possible working independently.