Management of 107 Bedroom Country Hotel in Wales

Opportunity

  • Approached by the owners, who knew the Directors and Senior Executives of Focus Hotels Management from a previous association, with a view to taking over the management of the hotel from the existing management company due to the poor performance of the hotel.

Operational Overview

  • Focus Hotels Management took over the management of the hotel in January 2013 and carried out a full review of all the operations and efficiencies.
  • Management and general operational inefficiencies were quickly identified that were resulting in the hotel operating scarcely at break even.
  • A new General Manager was recruited and appointed and plans were put in place to turn the hotel around in the quickest timeframe possible.
  • By the end of 2013, Focus had increased the hotel EDITDA profits by £140,000+.
  • By the end of 2014, Focus had increased the profits by a further 42%, significantly above the targets set by the owner.
  • Based on this performance, the owners agreed and funded a full refurbishment over the winter of 2014/2015.
  • In 2015, following that refurbishment, the hotel achieved its best year of trading. EBITDA improved by a further 25% on 2014.
  • In 2017, the hotel is continuing to grow its customer base, sales and profitability, exceeding its budgeted EBITDA.